
Giggle Grove
Brand Identity Design
2024
Giggle Grove is a brand that brings joy to children through its toys and products, celebrating the magic of childhood and encouraging creativity, laughter, and learning. The brand's guidelines ensure a consistent and delightful experience across all touchpoints, from the playful wordmark logo to the cheerful color palette. Giggle Grove's social media presence serves as a showcase of its product range, bringing the brand to life in the digital realm as well.
Problem:
How can we create a playful and engaging brand identity for a children's toy brand that stands out in a competitive market?
Outcome:
Giggle Grove emerged as a cheerful toy brand with a cohesive visual identity.
Role(s):
Brand Designer
Tool(s) Used:
Adobe Illustrator and Adobe Indesign