Sun & Moon
Brand Identity Design
2023
The focus was to create a sophisticated identity for a jewelry brand that embodies quality and elegance. The project is centered around creating a minimal wordmark logo which can be used across a variety of touchpoints, including packaging and marketing materials, ensuring consistency throughout. Sun & Moon resonates with its target audience, women aged 25-45, fostering loyalty and recognition in a competitive market.
Problem:
How can we design a jewelry brand that stands out in a crowded market and connects with modern consumers?
Outcome:
Designed a jewelry brand with a minimalist logo and cohesive identity.
Role:
Brand Designer
Tool(s) Used:
Adobe Illustrator and Adobe Photoshop
