Pratt Cafetera Research
Brand Identity Design
2023
This research dives into the heart of campus dining culture. Through careful observation and analysis, this study uncovers interactions that define the communal dining experience. By capturing diverse user perspectives, the research provides a rich, multifaceted view of how students, faculty, and staff navigate this shared space, offering valuable insights for enhancing the overall cafeteria environment and fostering a stronger sense of community on campus as a whole.
Problem:
How can we gain deeper insights into the social dynamics, behaviors, and patterns within a university cafeteria setting to inform potential improvements or design interventions?
Outcome:
An ethnographic study was conducted on the Pratt Cafeteria community, providing observations and insights into the cultural phenomenon of campus dining
Role(s):
Ethnographic Researcher
Tool(s) Used:
Figma
