Tara’s Chance

Brand Identity Design

2021

Tara's Chance, a non-profit dedicated to improving the well being of disabled and at-risk children through equine-assisted activities, underwent a complete rebranding. Our team of eight designers collaborated intensively over 24 hours to create a cohesive visual identity, including a new logo, color palette, and typography. This refreshed branding was then applied to various marketing and social media assets, resulting in a visual language that effectively communicates Tara's Chance's mission of fostering physical, cognitive, and social well-being through therapeutic equine activities.

Problem:

How can we refresh the brand identity of Tara’s Chance to better communicate their overall mission and impact?

Outcome:

Created a full rebranding within 24 hours.

Role(s):

Brand Designer

Tool(s) Used:

Figma, Adobe Illustrator, Adobe InDesign, Photoshop

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