
Tara’s Chance
Brand Identity Design
2021
Tara's Chance, a non-profit dedicated to improving the well being of disabled and at-risk children through equine-assisted activities, underwent a complete rebranding. Our team of eight designers collaborated intensively over 24 hours to create a cohesive visual identity, including a new logo, color palette, and typography. This refreshed branding was then applied to various marketing and social media assets, resulting in a visual language that effectively communicates Tara's Chance's mission of fostering physical, cognitive, and social well-being through therapeutic equine activities.
Problem:
How can we refresh the brand identity of Tara’s Chance to better communicate their overall mission and impact?
Outcome:
Created a full rebranding within 24 hours.
Role(s):
Brand Designer
Tool(s) Used:
Figma, Adobe Illustrator, Adobe InDesign, Photoshop












